Author Archives: thomasknoll
Thomas Knoll
zappos twitter policy
Spoke on panel this morning about employees tweeting. Zappos employee Twitter policy: “Be real and use your best judgement.” [ via @zappos ] If you don’t trust your employees to tweet freely, it’s an employee or leadership issue, not an employee Twitter policy issue. [ via @zappos ] =) Tweet
aim of art
The aim of art is to represent not the outward appearance, but their inward significance. [ via Aristotle ] Tweet
I am getting sick of going viral
Think about the fact that with this change, there is no reason you couldn’t promote content, videos and contests to LinkedIn’s audience even if you have a relatively small number of followers. Going viral on LinkedIn may provide more long-term business benefit than the short-term page view lifts we see with other channels. [ via [...]
dreamers of the day are dangerous
Those who dream by night in the dusty recesses of their minds wake in the day to find that all was vanity; but the dreamers of the day are dangerous men, for they may act their dream with open eyes, and make it possible. [ via T. E. Lawrence - Wikiquote via Jeff Rosenthal ] [...]
What if you could be loved for exactly who you are?
[ via interestingly enough, an eHarmony commercial ] Tweet
four drives
“Good leaders are people with a conscience who respect and reward all the four drives of other stakeholders [the drive to acquire, to defend, to bond, and to comprehend], even as they respect and reward their own drives.” [ via Paul R. Lawrence via The Drive to Acquire's Impact on Globalization — HBS Working Knowledge [...]
lean isn’t just for startups
You probably already know that I am a huge proponent of lean startup and customer development theory and tactics. One of the main reasons I hung up my consultant hat and took this job at Zappos, was to explore practicing customer development in a big company. We still act like a startup sometimes, but after [...]
be part of folk’s lives in a meaniful way
“Ok, but, enough about me…. lets talk about what you think about me.” Every time I hear a company, agency, or “social media guru” talk about getting something to go viral, I puke in my mouth. Just a little bit. (I won’t even get into the downside of being a virus right now.) I just [...]
Posted in community Tagged collaboration, community, culture, meaning, purpose, sharing Leave a comment
Values vs Projected Values
thinking about core values on 12seconds.tv Reading through an interesting conversation where people are talking about discovering their core values. The answers they are coming up with are all very grand and noble. Which has me thinking two things: We all want to be part of something much bigger than ourselves. We have a much [...]
I now give you permission to fail better