Running and Reading

A huge thank you to Dan Martell for bringing this to my attention!

[ via The Key to Life: Running & Reading | (@danmartell) ]

Transcript

I’m gonna say something that I want you to remember for the rest of your lives, ok, I want you to listen closely. I’m giving you the key to life right now. The key to life, the key to life, is running and reading. Alright? Now listen, I’m very serious. The key to life is running and reading.

Alright, now, why running? When you’re running, when you’re out there and your running, there’s a little person who talks to you. And that little person says, “Agh, I’m tired. Ohhh, I’m so tired, there’s no way I can possibly continue.” And you want to quit. Right? That person–if you learn how to defeat that person when you’re running–you will learn how to not quit when things get hard in your life. Running–alright–that’s the first key to life.

I got this real psychotic thing about, like, perfection and working hard. And real young, I realized that the person who works the hardest wins. You know, it’s like, While other the other guy is sleeping, I’m workin’. The other guy is eating, I’m workin’. You know, the other guy is makin’ love…. I mean, I’m makin’ love…. but I’m workin’ you know, like hard at it!

Love what you do, and do what you love.

Reading! The reason that reading is so important: There have been millions and billions and zillions of people that have lived before all of us. There is no new problem that you could have–with your parents, with school, with a bully–there is no problem you could have that someone else hasn’t already solved, and wrote about it in a book.

So, the keys to life are running and reading. The person that works the hardest, wins.

[ via Will Smith ]

I now give you permission to fail better

Practice is the main determinant of success in a particular field.

[ via Scott Adams - The Illusion of Winning ]

Most people I’ve read or listened to recently discussing game mechanics focus on the value of incremental rewards, but I actually believe the correlation between the value of gaming and being “good at life” has more to do with permission (even expectation) for structured failure.

Unfortunately, outside of trying to pwn n00bs or launching a startup, your average person has almost no opportunity to iterate through structured failure. We love games, because that is one of the few experiences where we can practice the next step after failure.

I’m wondering if you could describe one of your core daily functions, and how you might be able to practice failing better to improve – aka “level in life”?

I am getting sick of going viral

Think about the fact that with this change, there is no reason you couldn’t promote content, videos and contests to LinkedIn’s audience even if you have a relatively small number of  followers. Going viral on LinkedIn may provide more long-term business benefit than the short-term page view lifts we see with other channels.

[ via Going viral on LinkedIn – Freesource Agent ]

Uggh.

Personally, I am looking forward to people developing an immune response to virus’ as soon as possible, so everyone can stop trying to infect customers with a tendency to click, and instead provide customers with a reason to love.

photo (cc) by Volker Brinkmann

lean isn’t just for startups

You probably already know that I am a huge proponent of lean startup and customer development theory and tactics. One of the main reasons I hung up my consultant hat and took this job at Zappos, was to explore practicing customer development in a big company. We still act like a startup sometimes, but after 11 years, 2000+ employees, and a good “exit” (aka next chapter), I think it is safe to say we are more like a big company than a startup.

I can’t wait to share more about what I am learning about applying customer development in a big company, but lets just say I’m happy to be too busy doing it to talk about it. Fortunately, the godfather has some thoughts to share about Solving the Innovator’s Dilemma – Customer Development in a Big Company. (No, really, go read that now.)

“The single biggest reason companies fail, is that they overinvest in what is, as opposed to what might be.”

[ via Gary Hamel ]

The best part for me is, rather than fighting the organization, I’m surfing the culture of my organization. My CEO just sent this article out to the management list:

[Big companies fail] not necessarily because they didn’t see the coming innovations, but because they failed to adequately invest in those innovations. To avoid this problem, the people who control large pools of capital need to act more like venture capitalists, and less like corporate finance departments. They need to make lots of bets, not just a few big ones, and they need to be willing to cut their losses.

[ via The End of Management - WSJ.com ]

Values vs Projected Values


thinking about core values on 12seconds.tv

Reading through an interesting conversation where people are talking about discovering their core values. The answers they are coming up with are all very grand and noble.

Which has me thinking two things:

  1. We all want to be part of something much bigger than ourselves.
  2. We have a much better understanding of who we want to be than who we are.

So, why do so many businesses and organizations aim at the least common denominator, rather than aiming for ideals? If people want to be part of something so much bigger, and want to do it for much more compelling reasons, why not give them the opportunity?

why would a company hire people they don’t trust?

I am fortunate enough to work for a company that has a great culture. But, plenty of my friends and colleagues battle the long slow death of a painful relationship with their workplace. The longer I’ve been at Zappos, the more unbelievable their stories have become.

Barrel Chested

Meanwhile, more and more research is released every day that points to the benefits of providing great benefits to your employees, and taking time to cultivate a great company culture.

Imagine that, happy employees are good for business.

Netflix provides one of my most recent favorites stories in this space:

So if you think people in your organization are predisposed to rip you off, maybe the solution isn’t to build a tighter, more punitive set of rules. Maybe the answer is to hire new people.

To paraphrase one Netflix executive, the company doesn’t have a clothing policy either. But – so far at least – nobody has shown up to work naked.

[ via Netflix lets its staff take as much holiday as they want, whenever they want – and it works - Telegraph ]

But for me, the question at the core of all of this that I am most interested in is, WHY WOULD YOU HIRE SOMEONE YOU DON’T TRUST?!?

update: You should probably also read Startup Culture Lessons from Mad Men by Brian Halligan of HubSpot.

customers don’t go to your site for the features, they go for the content

I really enjoyed Karen McGrane‘s talk (embedded below). Some of my favorites:

  • “People don’t go to your site to look at your templates. They go for the content.”
  • “Emphasize the real goal: not new navigation buckets, but better information for site visitors.”
  • “Our new web strategy said, ‘Organize the site around user needs rather than [features].’”
  • And, just a general recurring theme, that content creation wasn’t included in any project plans/workflows.

Karen McGrane on Web Content Strategy or “Avoiding the Eleventh hour Sh*tstorm Problem” from UX Melbourne on Vimeo.