• Rams’ ten principles to “good design”

    Good design:
    is innovative
    makes a product useful
    is aesthetic
    makes a product understandable
    is unobtrusive
    is honest
    is long-lasting
    is thorough down to the last detail
    is environmentally friendly
    is as little design as possible

    [ via http://en.wikipedia.org/wiki/Dieter_Rams ]