Many social networks have built in tools and workflows which have broken a healthy sense of reciprocity, forcing it where it doesn’t make sense, and not providing enough insight to decide when it does.
I am really noisey on my uservoicetk twitter account. Almost everything I say there is a reply to someone who has a question or comment about Uservoice.com. I can’t imagine anyone would want to follow that account, but I want to follow tons of people there. I find value in what others are saying about uservoice and about customer feedback in general. But, others probably won’t find any value in what I am saying, unless I am addressing them directly. (In which case they’re going to see my mention to them anyway.)And, yet, I’m fairly sure that some of my following/unfollowing activities will be perceived as offensive, because of an underlying assumption that reciprocity is the norm on twitter.
Reciprocity is broken
Many social networks have built in tools and workflows which have broken a healthy sense of reciprocity, forcing it where it doesn’t make sense, and not providing enough insight to decide when it does.
I am really noisey on my uservoicetk twitter account. Almost everything I say there is a reply to someone who has a question or comment about Uservoice.com. I can’t imagine anyone would want to follow that account, but I want to follow tons of people there. I find value in what others are saying about uservoice and about customer feedback in general. But, others probably won’t find any value in what I am saying, unless I am addressing them directly. (In which case they’re going to see my mention to them anyway.)And, yet, I’m fairly sure that some of my following/unfollowing activities will be perceived as offensive, because of an underlying assumption that reciprocity is the norm on twitter.
Do you value reciprocity on twitter?