Tag Archives: communication

Three-minute Rule is a Great first step into Customer Development

By thomasknoll | Published: 2010.2.22
Most companies I have spoken with–who are reluctant to explore the customer development process–feel that talking to customers is too hard and don’t even know where to begin. The secret (there is no secret) is to just start. It is much easier to have done something, than to think about doing something. In other words, [...]
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email with intention and purpose

By thomasknoll | Published: 2009.12.17
Trudging my way through my inbox this morning, I encountered an email newsletter product update announcement that I actually enjoyed reading. The message didn’t even matter. The experience was everything. Sadly, this joy was an unexpected sensation. In theory, there is no dfference in time or cost for good communication over poor communication. One way [...]
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