Tag Archives: content

In Critique of Programming

Posted on by
1

Seth Godin is brilliant, and I deeply appreciate every book he publishes and everything that he shares on his blog. Even his post this morning, In praise of programming, is a great contribution. But, it ends with,

You also need to figure out how to program for your audience, even if the audience is only one person.

I am not saying Seth is wrong, but I do disagree at a core level with what he is proposing. Or, I should say, I do not want to live in a world where I am simply an audience of every person I encounter.

I am a person. I want to be in a relationship with you. I do not want every conversation planned, structured in a content calendar, scheduled and delivered in a strategic order with a pre-planned story arch. I want to have messy conversations, that don’t always make sense, that are difficult to ‘consume’ but have a lasting impact.

Can we please have messy conversations again?

customers don’t go to your site for the features, they go for the content

Posted on by
Reply

I really enjoyed Karen McGrane‘s talk (embedded below). Some of my favorites:

  • “People don’t go to your site to look at your templates. They go for the content.”
  • “Emphasize the real goal: not new navigation buckets, but better information for site visitors.”
  • “Our new web strategy said, ‘Organize the site around user needs rather than [features].’”
  • And, just a general recurring theme, that content creation wasn’t included in any project plans/workflows.

Karen McGrane on Web Content Strategy or “Avoiding the Eleventh hour Sh*tstorm Problem” from UX Melbourne on Vimeo.

Content Strategy at UX Melbourne

relationships with content

Posted on by
Reply

“Here’s the thing … it’s all about the relationships you have w/ your people. And people don’t have relationships with content. They have a relationship w/ you.”

[ via ElizabethPW on chrisbrogan.com ]

I *heart* this so much. Mostly because I have a relationship with Elizabeth, which began at a tweetup with Chris Brogan, from which we have quite a few stories, one of which is related to the brokenheartmanifesto, part of which reminds me of Elizabeth’s comment.

Yes, this matters.