Great people talk about ideas.
Average people talk about things.
Small people talk about other people,
and then, sadly, there are the people who love to talk about themselves.
[ via @gapingvoid ]
Great people talk about ideas.
Average people talk about things.
Small people talk about other people,
and then, sadly, there are the people who love to talk about themselves.
[ via @gapingvoid ]
“Well, it’s mostly just starting with an idea and then putting in a whole lot of hard work. It’s not really more than that.
[ Andy Bichlbaum and Mike Bonanno via the99percent.com ]
I would love to come back to these tweets and dig in a little further under the surface. But, I wanted to at least quickly capture some of the thoughts inspired by this morning’s sessions at DreamForce. (The #’s link out to the original tweet.)
Do you have a visual, defined, roadmap for customer success that you use internally AND share with your customers? #
Learning how Starbucks implements Salesforce products to build customer community. Incl. mystarbucksidea.com #
Community Building Goals: 1 communicate value 2 build internal support (culture) 3 Engage ALL users. Also, understand purpose of new ideas. #
Types of Customer generated Ideas: Top, First, New, Sleeper, or Validates (an internal assumption). Name and treat accordingly. #
Healthy communities increase customer loyalty, attract quality prospective customers, and acceleratecompany learning (transform us) #
“OMG! If we create customer communities, we might have to listen to them, and have a conversation.” FastForward: We got richer. #
You probably don’t have ONE community. Build in neighborhoods. #
Visionary leadership essential to transition into community engagement. Business value (though likely) cannot be proved up front. #
I am intrigued by a post that has garnered quite a discussion over at Chris Anderson’s blog on The Long Tail:
The short head will be human, the fat middle social and the long tail algorithmic.
[ via The Long Tail ]
We are running directly into a future where relationships will be more valuable than information. In business, it doesn’t matter what you know, it matters who you know. In the arts, your product isn’t worth anything, but interaction with your audience is priceless. In education, knowledge is a click away, but the classroom is a unique space where interaction and innovation can flourish.
How are you deriving and investing value from/in your relationships?
I offered to write a book for Emergentâ„¢. They laughed, because I don’t have a platform. It takes a whole lot of promotion and potential buyers to get a traditionally published book to “tipâ€Â, and make a profit. So, I understand.
But I did find out that they get about 6 book proposals a day. Of course no publishing house is going to take those on and even attempt to publish them. But we live in the era of the longtail. There is more value in the thousands of unpublished stories of life in the fringes, than a hundred published works by those with a platform.
If I can figure out how to track any of these people down, I will invite them to write their book publicly on a site based on a wiki. It will encourage collaboration and community feed back. And when it’s “done”, we’ll publish via lulu.