Tag Archives: octribe
customers don’t go to your site for the features, they go for the content
I really enjoyed Karen McGrane‘s talk (embedded below). Some of my favorites: “People don’t go to your site to look at your templates. They go for the content.” “Emphasize the real goal: not new navigation buckets, but better information for site visitors.” “Our new web strategy said, ‘Organize the site around user needs rather than [...]
Apple Support Communities – Discussions aren’t Social?
“Apple Support Communities brings together thousands of Macintosh, iPod, iPhone, and iPad users from around the world to discuss Apple products and topics,” the official introduction reads. “Apple Support communities provides a wealth of information about your favorite Apple hardware and software products to help you get the most out of your purchase. And, in [...]
Users Are People Too
Just ran across my new favorite #loveyourcustomer hack! Back in the video days of Seesmic it was very easy to ‘humanize’ our users. They were real talking faces streaming down our screens all day long. I got to know many of them very well. Literally watching them laugh and cry, some at their lowest moments [...]
Tweets inspired by morning sessions at DreamForce
I would love to come back to these tweets and dig in a little further under the surface. But, I wanted to at least quickly capture some of the thoughts inspired by this morning’s sessions at DreamForce. (The #’s link out to the original tweet.) Do you have a visual, defined, roadmap for customer success [...]
Posted in community Also tagged community, customers, df09, goals, ideas, innovation, metrics, twitter Leave a comment
Sustainable Community – Over Eager Greeter
Ricardo Nunez made a comment in a previous post, that got me thinking about the transition from “engage and help everybody” to “the community maintaining itself”? A noble goal for cultivating a community. Though, like infinity, it is a goal you can never really reach. But, I wanted to share a few observations I’ve made [...]
Lifetime Customer Value
Yeah, so, I’m a geek, and this is hawt. <network> <item object=”connection”>269</item> <item object=”density”>0.101</item> <item object=”betweenness”>0.225</item> <item object=”closeness”>0.700</item> </network> Someday, remind me to talk to you more about my obsession with Lifetime Customer Value (LCV). And if you are a geek and want to get a head start, check out userlabor.org and portable contacts. Tweet
Posted in ramblings Also tagged LCV, Lifetime Customer Value, Value Network Analysis, VNA Leave a comment
books on community
Brainstorming titles of books on community with @communitygirl: “Community: All is Fair in Love and War” “Community: These People Kill Me” “Community: Love Scales” [ via tweeeet ] Community: All is Fair in Love and War Community is not all peaches and ponies. It is hard work and messy and beautiful and creative and draining. [...]
I’m proud of your information linking abilities, now what are you doing?
A couple of things have been picking at scabs on my mind: At a recent SVASE event Steve Blank asked whether people were evangelizing the religion or practicing the religion. (mp3) There are a shit-ton (not sure if that’s metric or not) of links and quotations on twitter. “Wanted to buy a book at SFMOMA [...]
I hate Community Management
People’s “relationships” are emergent and thus can’t be managed. That is, they can be influenced but not controlled. [ via Charlie Ehin ] a.k.a. Why I Think ‘manager’ is the worst word to follow the word ‘community’ I prefer the phrase Community Cultivation and try to map all tasks and skills against gardening metaphors: planting [...]
love people, use techniques