What qualities make someone a good community manager?

Got a great question today in my inbox, “what qualities make someone a good community manager?

First, I can not promote the title community manager, because I do not believe the role is to manage the community. I don’t think the title is fair to the professional or to the community.

So, I can only promote titles like,

Community Architect A product centric person who designs and creates the spaces for communities to gather in and go about their life and work together

Community Curator A content centric person who is a good story teller, and can draw out great stories and examples from the community to reflect back to itself.

Community Cultivator A person who cares about rules and procedures and knows when to break them… the person who plants questions and content, moderates conversations, and mediates relationships.

Some of the qualities necessary for these roles are:

  • Compassion – you must love people in all their shapes and cultures and proclivities
  • Empathy – able to step in the shoes and head of anyone within the community, or outside the community
  • Strong Character – able to roll with the punches, dodge attacks, and defend community guidelines
  • Decider – gotta just make decisions quickly, communicate clearly, and keep moving

I probably need to add a hundred more, but these keep floating to the top.

Raymond Cattell’s 16 Personality Factors

Raymond Cattell’s 16 Personality Factors:

I am reading through Raymond Cattell’s 16 Personality Factors this morning, and trying to figure out where I fit on the spectrum for each factor. It also has my wheels spinning about how valuable it might be abstract these out to a community level, to help companies either zero in on a specific community personality for their product/service. Or, better yet, consider converting singular communities into several communities that might individually have incompatible personalities, but could become more healthy in their own environment.

Descriptors of Low Range Primary Factor Descriptors of High Range
Impersonal, distant, cool, reserved, detached, formal, aloof (Schizothymia) Warmth
(A)
Warm, outgoing, attentive to others, kindly, easy-going, participating, likes people (Affectothymia)
Concrete thinking, lower general mental capacity, less intelligent, unable to handle abstract problems (Lower Scholastic Mental Capacity) Reasoning
(B)
Abstract-thinking, more intelligent, bright, higher general mental capacity, fast learner (Higher Scholastic Mental Capacity)
Reactive emotionally, changeable, affected by feelings, emotionally less stable, easily upset (Lower Ego Strength) Emotional Stability
(C)
Emotionally stable, adaptive, mature, faces reality calmly (Higher Ego Strength)
Deferential, cooperative, avoids conflict, submissive, humble, obedient, easily led, docile, accommodating (Submissiveness) Dominance
(E)
Dominant, forceful, assertive, aggressive, competitive, stubborn, bossy (Dominance)
Serious, restrained, prudent, taciturn, introspective, silent (Desurgency) Liveliness
(F)
Lively, animated, spontaneous, enthusiastic, happy go lucky, cheerful, expressive, impulsive (Surgency)
Expedient, nonconforming, disregards rules, self indulgent (Low Super Ego Strength) Rule-Consciousness
(G)
Rule-conscious, dutiful, conscientious, conforming, moralistic, staid, rule bound (High Super Ego Strength)
Shy, threat-sensitive, timid, hesitant, intimidated (Threctia) Social Boldness
(H)
Socially bold, venturesome, thick skinned, uninhibited (Parmia)
Utilitarian, objective, unsentimental, tough minded, self-reliant, no-nonsense, rough (Harria) Sensitivity
(I)
Sensitive, aesthetic, sentimental, tender minded, intuitive, refined (Premsia)
Trusting, unsuspecting, accepting, unconditional, easy (Alaxia) Vigilance
(L)
Vigilant, suspicious, skeptical, distrustful, oppositional (Protension)
Grounded, practical, prosaic, solution oriented, steady, conventional (Praxernia) Abstractedness
(M)
Abstract, imaginative, absent minded, impractical, absorbed in ideas (Autia)
Forthright, genuine, artless, open, guileless, naive, unpretentious, involved (Artlessness) Privateness
(N)
Private, discreet, nondisclosing, shrewd, polished, worldly, astute, diplomatic (Shrewdness)
Self-Assured, unworried, complacent, secure, free of guilt, confident, self satisfied (Untroubled) Apprehension
(O)
Apprehensive, self doubting, worried, guilt prone, insecure, worrying, self blaming (Guilt Proneness)
Traditional, attached to familiar, conservative, respecting traditional ideas (Conservatism) Openness to Change
(Q1)
Open to change, experimental, liberal, analytical, critical, free thinking, flexibility (Radicalism)
Group-oriented, affiliative, a joiner and follower dependent (Group Adherence) Self-Reliance
(Q2)
Self-reliant, solitary, resourceful, individualistic, self sufficient (Self-Sufficiency)
Tolerates disorder, unexacting, flexible, undisciplined, lax, self-conflict, impulsive, careless of social rules, uncontrolled (Low Integration) Perfectionism
(Q3)
Perfectionistic, organized, compulsive, self-disciplined, socially precise, exacting will power, control, self-sentimental (High Self-Concept Control)
Relaxed, placid, tranquil, torpid, patient, composed low drive (Low Ergic Tension) Tension
(Q4)
Tense, high energy, impatient, driven, frustrated, over wrought, time driven. (High Ergic Tension)
Primary Factors and Descriptors in Cattell’s 16 Personality Factor Model (Adapted From Conn & Rieke, 1994).