That which doesn’t kill you…

I had to stand and pace, even though my headphones had me tethered to my laptop.

For some reason, I can’t seem to have a decent conversation with an entrepreneur while sitting down. Fortunately, I get to chat with quite a few entrepreneurs. Unfortunately, I haven’t gotten around to investing in a decent pair of wireless headphones.


Today, I was having a discovery call with an entrepreneur, tethered and pacing. And he asked a horribly wonderfully horrible perfect question, “What do you think about my idea?”

Obviously, I had to tell the truth:

“I really couldn’t care less about your idea. I just care whether you are going to put in the reps. And get up the next day, and put in the reps. And when someone tells you your idea is stupid, you get up and put in the reps. And when the market shifts, you adjust and put in the reps. And when you have an amazingly successful week, you still get up the next day and put in the reps… Oh, and by the way, I happen to love the space you’re working in, so please don’t quit your idea.”

Later in the afternoon, during my 1:1 with the CEO at Revelry, we were talking about goals for 2017. He was telling me about how he is defining a new set of habits above and beyond just listing off some big targets down the road. Which sent me searching for a James Clear article about Warren Buffet’s “2 List” strategy.

Buried at the bottom was this gem I think I missed before:


“The most dangerous distractions are the ones you love, but that don’t love you back.”

/via James Clear


It is easy to “hustle” or “grind.”

It is much more difficult to put in the reps on the very specific things you need to strengthen.

It is easy to make a list of goals.

It is much more difficult to build new habits.

For myself, and for our clients, I always want to push us harder and harder to focus on doing the right things for the right reasons. And to build habits around the activities that will help our businesses grow.