Apple Support Communities – Discussions aren’t Social?

“Apple Support Communities brings together thousands of Macintosh, iPod, iPhone, and iPad users from around the world to discuss Apple products and topics,” the official introduction reads. “Apple Support communities provides a wealth of information about your favorite Apple hardware and software products to help you get the most out of your purchase. And, in the spirit of community, you can also help other Apple Support Communities’ users by answering their questions.”

[ via AppleInsider | New Apple Support Communities social network to replace Discussions (thank you for the heads up Scott) ]

This announcement triggered a mini-avalanche of undigested thoughts for me:

  • Are discussions not social?
  • Can you call any website that includes an avatar, a profile page, and a couple of widgets a community? A social network?
  • Is every new feature this year going to be called a social network?

I definitely don’t intend for these questions to be a sarcastic attack. I do not think we have come up with good answers to those questions yet.