From first trigger, to purchase, that’s a timeline of over a year. Also, there’s at least 7 key touch points that lead up to the actual buying decision.
So many marketers are trying to give people viruses, and close proposals on the very first interaction.
This has *never* been ok in business. But, now that we do everything “at scale” we can throw away the majority, to capture a minority of a funnel. Just shove more people, I mean clicks, in the top there.
Personally, I would rather focus on the long game, that Justin so eloquently describes in his article.