Working on a little project and ran across a photo of my contribution to the book, “The Age of Conversation 2: Why Don’t They Get It? (amazon affiliate link):
I believe this even more now, than I did when I first wrote that down 3 years ago.
Think about the fact that with this change, there is no reason you couldn’t promote content, videos and contests to LinkedIn’s audience even if you have a relatively small number of followers. Going viral on LinkedIn may provide more long-term business benefit than the short-term page view lifts we see with other channels.
[ via Going viral on LinkedIn – Freesource Agent ]
Uggh.
Personally, I am looking forward to people developing an immune response to virus’ as soon as possible, so everyone can stop trying to infect customers with a tendency to click, and instead provide customers with a reason to love.
photo (cc) by Volker Brinkmann
Just ran across my new favorite #loveyourcustomer hack!
Back in the video days of Seesmic it was very easy to ‘humanize’ our users. They were real talking faces streaming down our screens all day long. I got to know many of them very well. Literally watching them laugh and cry, some at their lowest moments without hope, others during a wedding ceremony or the first moments with a new child. We flew from around the world to cram ourselves into a basement in the middle of winter, just to hang out with each other. So many of these people are still my good friends today.
For many companies, however, it is not that easy to see the people behind the usernames. Especially not on such a consistent and personal basis. But, no worries, Joe Heitzeberg came up with a wonderful solution:
How do you take a team that’s swamped with work and make them become incredibly customer focused overnight? … Every day, print out a few hundred new user photo thumbnails and post them on the walls.
[ via currentlyobsessed.com ]