There’s no way to guarantee success with a Twitter campaign, but you can stack the odds in your favor by following some simple tips to vastly increase your effectiveness. Here’s how to get the most bang for your tweet…
[ via 5 Secrets of Highly Effective Twitter Users ]
You can go read their suggestions. (I might add, “6. If you write articles about twitter, include a link to your twitter account.” But, that is just me. I’m sure Inc. didn’t give Minda Zetlin a say in the matter.)
Personally, I’d stick with:
And a bonus biased comment: twitter is social, social is relationships, if you need a strategy to your relationships something is broken.
I would love to come back to these tweets and dig in a little further under the surface. But, I wanted to at least quickly capture some of the thoughts inspired by this morning’s sessions at DreamForce. (The #’s link out to the original tweet.)
Do you have a visual, defined, roadmap for customer success that you use internally AND share with your customers? #
Learning how Starbucks implements Salesforce products to build customer community. Incl. mystarbucksidea.com #
Community Building Goals: 1 communicate value 2 build internal support (culture) 3 Engage ALL users. Also, understand purpose of new ideas. #
Types of Customer generated Ideas: Top, First, New, Sleeper, or Validates (an internal assumption). Name and treat accordingly. #
Healthy communities increase customer loyalty, attract quality prospective customers, and acceleratecompany learning (transform us) #
“OMG! If we create customer communities, we might have to listen to them, and have a conversation.” FastForward: We got richer. #
You probably don’t have ONE community. Build in neighborhoods. #
Visionary leadership essential to transition into community engagement. Business value (though likely) cannot be proved up front. #
Just discovered another reason why lists are awesome:
I love Brian Shaler. He is a creative with tenacity. (A great combination, by the way.) And, if he likes someone, then that is reason enough for me to want to know them. Thanks to this list, I just realized there are five people I want to meet (and one I would love to know better).
I’ve started using specialized search feeds and a secondary account to keep up with valued information.
For those who don’t know, I use twitter to tell other people what I up to, and to track what my friends are up to. Lately, the scope of people who I am interested in following has grown very large, to the point that twitter has become like an IRC channel. Needless to say (at least it seems needless to me) I don’t keep up with everything everyone says.
But I do utilize a few hacks to make sure I don’t miss anything I really want to see.
Twitter automatically tracks anytime someone begins a tweet [message/post/update] with “@dydimustk”, but will ignore “@dydimustk” anywhere else in the tweet, and it doesn’t even try to track “dydimustk”. So I went to terraminds.com, searched for dydimustk (note the lack of an @), and subscribed to the RSS feed.
I’ve also done this for a few other words or phrases that I want to keep track of: olpc, xo, emacs, benedictine, eln, TwinCities, weknow, lifecamp. Since terraminds is a little generous in it’s search algorithm, I search for some other words using tweet scan, which is more literal. I track “coworking” in tweet scan, because terraminds will include co-working, coworkers, and coworker in its results.
I follow many people in twitter who I do not know personally, or have had very few interactions with. But I still consider them friends because they share common interests with me, and teach me new things everyday. I also use twitter to stay in touch with close friends and family (who, of course, teach me new things everyday as well), but can quickly get lost in all the noise. So I created a secondary twitter account to follow only my close personal friends, and a few people who I want to follow closely (and would hope to call a close personal friend someday). Twitter gives you two rss feeds for your account: your posts, and your posts with friends. I subscribe to the “[user] and friends” feed from that account, which gives me peace of mind that I’m not missing any of my friends tweets.
Twitter already allows me to have direct messages sent to my mobile phone. And while it also allows me to track my own name, I can’t get those w/out turning on messages from everyone I’m following and everything I’m tracking. There are times that I want to turn on updates to my cell phone, but they are usually brief; I’ll turn them on when I’m going to be away from the computer for a while, but still want to follow through on a conversation that was started.
So, I’ve had to hack my own solution. I use Aaron Swartz’ rss2email to pipe a feed of a terraminds search for “dydimustk” to my cell phone’s email address. Now, anytime someone mentions my username anywhere in a tweet, with or without an @, I’ll be notified.
Do you have any twitter hacks that help you keep track of conversations you don’t want to miss?
What I’m looking for in my next Twitter Client:
What do you want from a twitter client?
