Seth Godin is brilliant, and I deeply appreciate every book he publishes and everything that he shares on his blog. Even his post this morning, In praise of programming, is a great contribution. But, it ends with,
You also need to figure out how to program for your audience, even if the audience is only one person.
I am not saying Seth is wrong, but I do disagree at a core level with what he is proposing. Or, I should say, I do not want to live in a world where I am simply an audience of every person I encounter.
I am a person. I want to be in a relationship with you. I do not want every conversation planned, structured in a content calendar, scheduled and delivered in a strategic order with a pre-planned story arch. I want to have messy conversations, that don’t always make sense, that are difficult to ‘consume’ but have a lasting impact.
Can we please have messy conversations again?