Am I wasting time working on company culture?

One of the things we spend a lot of time and energy on at Primeloop is our culture.

Even though I’ve seen the effects of bad culture, from the inside, more than once… even though I love the culture we have at Primeloop… even though I have mentored and advised dozens of companies who are infected and plagued with bad culture… it is still scary to invest in culture.

As a founder, trying to reach escape velocity and do the alchemy of converting a startup into a business, the fear still creeps into my mind, “are we wasting precious time and energy on our culture?”

The answer is no. But it is a hard won no.

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