be part of folk’s lives in a meaniful way

“Ok, but, enough about me…. lets talk about what you think about me.”

Every time I hear a company, agency, or “social media guru” talk about getting something to go viral, I puke in my mouth. Just a little bit. (I won’t even get into the downside of being a virus right now.) I just wish more of these folks would use their energy and creativity to focus on being meaningful in the lives of the people they want to reach, by providing value to them.

“If there’s a formula, then you’re doing it wrong,” Glover says. “It really is a social dynamic, being part of folks’ lives in a meaningful way.”

[ via Funny or Die Relies on Social Networks and Wit in Winging Its Success | Fast Company ]

Bonus thought: The easiest way to get someone to like you, is to be interested in them.

The Church of the Zoo

Today, during work, I was listening to a podcast of WNYC’s RadioLab talking about a ‘tortured zoo director’. It’s worth a listen, because towards the end he talks about how difficult it would be to change the way zoos are built and run, because everyone who works at a zoo grew up with them a certain way, and wouldn’t want them to ever be different.

My mind started drifting to the difficulties in changing the church, because everyone who works for them, grew up liking them the way they were…

Give it a listen, and tell me where your mind drifts.

You’ve heard of the tortured artist. The tortured poet. Did you ever think about the tortured zoo director? It’s tough work being the steward of animals while at the same time being their captor. David Hancocks, a former zoo director, tells us about the paradoxes he encounters in the zoo world and his dream for a future zoo.

[ via WNYC - Radiolab: Zoo Keeper's Dilemma (January 15, 2008) ]

always taking the right turn when settling for less would be so much easier

Life is made up of opportunities to begin again. Benedictine spirituality builds that possibility and obligation right into the rule… No one, in other words, has a call simply to a particular place, as good as it may be. The call of God is to the will of God. Consequently, though every institution mediates the call of God for us, every vocation trancends any particular institution. The question is always: Is this group, this place calling out the best in me? Is this where I fit? Is this the place where I can most become what God created me to be? Is this the path on which I see the foosteps of God most clearly in front of me? It is not a matter of one place being better than another. It is a matter of finding our way through life with an eye for turns in the road. It is a matter of always taking the right turn when settling for less would be so much easier. It is a matter of seeing change as a creative possibility in life.

via [ The Rule of Benedict: Insights for the Ages ]