From first trigger, to purchase, that’s a timeline of over a year.

From first trigger, to purchase, that’s a timeline of over a year. Also, there’s at least 7 key touch points that lead up to the actual buying decision.

/via Play the long game | by @mijustin

So many marketers are trying to give people viruses, and close proposals on the very first interaction.

This has *never* been ok in business. But, now that we do everything “at scale” we can throw away the majority, to capture a minority of a funnel. Just shove more people, I mean clicks, in the top there.

Personally, I would rather focus on the long game, that Justin so eloquently describes in his article.


Posted

in

by

Comments

One response to “From first trigger, to purchase, that’s a timeline of over a year.”

  1. Justin Avatar

    Thanks Thomas!

    It’s true: we get impatient (plus we often don’t realize what was behind that conversion).

Leave a Reply