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Learning about community from Guinness. Yes, really.

Friendships are created by investing time in them. By interacting and spending time (‘hanging out’) with friends, we build an emotional bond, and this in turn gives us relationships of trust, obligation and reciprocity.

/via http://www.guinness.com/en-gb/roundupyourmates/assets/guinness-report.pdf

photo via Guinness Report

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