Tag: octribe
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customers don’t go to your site for the features, they go for the content
I really enjoyed Karen McGrane‘s talk (embedded below). Some of my favorites: “People don’t go to your site to look at your templates. They go for the content.” “Emphasize the real goal: not new navigation buckets, but better information for site visitors.” “Our new web strategy said, ‘Organize the site around user needs rather than…