I really enjoyed Karen McGrane‘s talk (embedded below). Some of my favorites:
- “People don’t go to your site to look at your templates. They go for the content.”
- “Emphasize the real goal: not new navigation buckets, but better information for site visitors.”
- “Our new web strategy said, ‘Organize the site around user needs rather than [features].’”
- And, just a general recurring theme, that content creation wasn’t included in any project plans/workflows.