“Here’s the thing … it’s all about the relationships you have w/ your people. And people don’t have relationships with content. They have a relationship w/ you.”
I *heart* this so much. Mostly because I have a relationship with Elizabeth, which began at a tweetup with Chris Brogan, from which we have quite a few stories, one of which is related to the brokenheartmanifesto, part of which reminds me of Elizabeth’s comment.
Yes, this matters.